SYNTHETIC SOUL

Synthetic Soul is a speculative advertising project exploring the boundaries between human potential and artificial intelligence. I created a conceptual campaign for SOUL, a brain chip designed to enable perpetual access to AI, blending human thought with advanced technology in a seamless integration. Through this project, I envisioned a future where AI not only extends human abilities but becomes an intrinsic part of who we are, transforming our cognition, creativity, and emotional experiences.

WE’RE NOT REPLACING YOU

WE’RE ENHANCING YOU

SOUL is an AI-powered technology that can help you achieve encyclopedic knowledge, make precise decisions, deepen connections, and seamlessly integrate everyday essentials like keys, cards, and IDs into your neural interface.

With SOUL, you can also experience an enhanced level of empathy and understanding by feeling the physical sensations and emotions of others.

Finally, SOUL acts as a guardian for your health, anticipating, adjusting, and acting to offer a proactive and personalized healthcare experience.

Introducing SOUL, encapsulates advanced AI

Intended to be implanted in your brain. This is where technology meets humanity. A seamless melding of form and function. It is not merely an enhancement but a reinvention of your capabilities. Your portal to an enriched existence.

Dimensions

Height

Width

Depth

Packaging

Weight

: 2,5cm

: 0,6cm

: 0,5cm

: 6x5x0,8cm

: 59mg

Details

Crafted with a titanium body and silver conductive pathways encased in a crystal-clear biopolymer. This fusion of strength, conductivity, and biocompatibility unlocks your potential with elegance and resilience.

The most exclusive merchandise imaginable: ourselves

In the realm of collectibles, there exists nothing more intimate, more exclusive than what we offer now: the chance to own a piece of Synthetic's soul. What's on offer isn't just a piece of technology; it's a gateway to the very essence of what makes us, us. The chip, once nestled within Synthetic’s minds, now can become a part of your personal collection.

This isn't just any chip—it's the one that has captured thought, memory, and emotion that has coursed through us.

Owning the Core Memory Chip transcends the concept of merchandise.

BAND MADE WITH AI

To bring this idea to life, I developed Synthetic, a fictional band that exists to showcase the revolutionary potential of the SOUL chip. Through music, visual storytelling, and conceptual design, Synthetic represents the blurring line between humans and machines, where AI enhances everything from creativity to empathy.

ARE YOU READY TO BE UPGRADED?

To further capture the vision of Synthetic Soul, I created a fanzine that encapsulates the core themes of the project. This printed piece features testimonials from chip users, details about the insertion process, and an interview with a doctor discussing AI’s potential to extend human life, among other content. The fanzine invites readers to immerse themselves in this vision of human potential.